Protein Industries Canada and Nurasa, a sustainable food innovation platform owned by Singaporean-owned conglomerate Temasek, has forged an international partnership to help Canadian companies accelerate entry into the Asia-Pacific market.
Called the Asia-Pacific Market Entry Program, the two-year $1 million program will support Canadian plant-based ingredient and food companies in preparing products for launch in the region.
As a strategic partner, Nurasa will support Canadian companies as they localize their offerings and navigate regulatory requirements by offering tailored market insights, product development and formulation advice and access to its network of commercialization partners.
“By supporting our plant-based companies as they expand into new markets like the Asia-Pacific, we are helping them scale up, create good jobs at home and showcase Canadian expertise on the world stage,” said Melanie Joly, federal industry minister.