Roll up the Rim to change

Tim Hortons will soon be giving away about two million reusable cups as part of a revamped Roll up the Rim campaign.

It’s a move to make the chain more environment friendly by reducing waste.

The disposable cups are lined with plastic and many municipalities will not recycle them.

The prize giveaways are hidden in the rims of disposable cups.

Last April, Tim’s parent company Restaurant Brands International Inc. said that its lacklustre results were partly due to declining interest in Roll up the Rim.

There were earlier reports this week that the chain is going to pare down its menus to focus on basics. It has already dropped Beyond Meat breakfast patties and sausages.