Tuesday, March 27, 2012

Public shirks pink slime


As the list of customers refusing to buy “pink slime” continues to increase, production is shutting down.

That’s sending ripples through the entire beef-packing food chain, making many traders nervous about where cattle prices are heading.

Beef Products Inc., the biggest processor of “pink slime” has shut down three of its four plants for 60 days, waiting to see what will happen.

It uses ammonia to treat beef trimmings that were previously sold as pet food or went for rendering. The market for these trimmings increased after the United States Department of Agriculture declared it safe for human consumption.

But when a meat inspector appeared on a national television program to criticize the product and call it “pink slime,” consumers and retailers began demanding that none of it be included in their hamburgers.

British chef, Jamie Oliver, also dissed the product.

Because the demand has plunged, there’s an assumption that cattle prices will decline. However, others say the demand for cull cows might increase because the industry will need more of them to provide meat to fill the market that was served by “pink slime”.

Rich Jochum, corporate administrator for Beef Products Inc. of South Dakota, said that the temporary closures of the three plants could become "a permanent suspension."

"This is a direct reaction to all the misinformation about our lean beef," Jochum told the Reuters news agency.

The company shut down operations  Monday at its plants in Amarillo, Texas, Finney County, Kansas, and Waterloo, Iowa. They employ 650 people making 550,000 pounds per day.

Two of the biggest U.S. supermarket operators, Safeway and Supervalu, have said they will stop buying the ammonia-treated beef. Closer to home, Wegman’s of upper New York State has stopped buying the “lean, finely-textured beef,” which is the industry term for the product.

McDonald's stopped using USDA-approved ammonia-treated meat in its hamburger products last summer.

The company's largest plant, based in South Sioux City, Neb., will remain open and in operation, Jochum said. 

"The demand in the market will hopefully resume," Jochum said.

BPI, founded in 1981, began as a processor of frozen beef products. In 2001, the company emerged as a key player in the nation's ground beef industry after federal regulators approved the firm's process of using ammonia in the beef processing to remove foodborne pathogens such as salmonella and E.coli O157:H7.

In general, BPI uses a heat and centrifuge process to melt the fat, collect and mash the meat, and spray ammonia hydroxide on it to remove possible bacteria and pathogens. The final product -- which is formed into blocks, frozen and shipped in boxes -- is relatively low in fat and often used as a cheap filler.

"Hamburger is not a completely safe product, but the BPI product is as safe, if not safer, than other parts of hamburger," said Seattle-based food safety lawyer William Marler. "BPI has gotten crushed by public sentiment that this stuff is icky."