McDonald’s Canada is test marketing McVeggie sandwiches.
It is another attempt to test the Canadian market for meals in a bun that do not contain meat.
This time there is no attempt to make it look like a meat hamburger because some of the vegetable ingredients, such as carrots, will be visible.
Whether someone has dietary restrictions or is seeking variety, chief marketing officer Francesca Cardarelli said she thinks the dish’s appeal is obvious as soon as one takes a bite out of the sandwich and spots the melange of chunky greenery that forms the patty.
“You can really see the vegetable component in it, which I think adds a bit of a vibrancy and uniqueness from what we’ve tested in the past,” she said. “This is what they’re looking for now.”
The sandwich, which will come in regular and spicy habanero varieties, has a breaded patty made of carrots, green beans, zucchini, peas, soybeans, broccoli and corn. It comes on a toasted sesame bun and is topped with shredded lettuce and sauce.
It will be tested at Brampton and Windsor, Ont., and Dieppe, Moncton, Riverview and Sussex, N.B., and Richmond and Surrey, B.C. from now until April 14.
