Roberts Farm Equipment has officially rebranded as Roberts Equipment to reflect the addition of residential, commercial, and construction markets.
"Agriculture has always been an important part of our business, and it still is," said company president and chief executive officer Brian Osterndorff. "But there are other aspects of our trade areas that we do business in that we feel we can give some attention to."
Osterndorff said the decision to remove "farm" from the name was strategic. "By having that word ‘farm’ in our name, we felt it kind of limited where we could go with other industries, such as construction, municipal, recreation, or residential business," he said.
Roberts Equipment is owned by Jeff McGavin, Bruce Osterndorff, and Brian Osterndorff, and the company continues to operate multiple locations across the region. It has been in business for close to 60 years.
