A sow and her piglets were a big attraction at the Canadian National Exhibition in Toronto.
Ontario Pork lined up 36 volunteers to be “Hambassadors” who filled over 80 shifts across 18 days of the CNE.
The Hambassador program connects pork producers and other industry members with a largely urban audience to provide information on how pigs are raised, and why the pork industry is important.
The Pig Mobile and its viewable sow housing brings an important part of a pig farm to consumers, allows those attendees who may have never seen a farm animal before the opportunity to ask questions and learn more where their food comes from, the pork board said.
The live viewing window, that includes two sightlines of a sow, and her piglets remains a fantastic tool to educate and engage consumers while also telling the important story of the pork supply chain and the people who work in our industry, the board said.
