Gusta is trying to replace Yves products after that Canadian plant-protein company was recently shut down by owner Hain Celestial Group.
Gusta is a Quebec company. President Martin Valiquette is talking to grocery stores, offering to make products similar to those made by Yves.
“We went strategically and found we were able to meet demand for three [of the recently discontinued] lines,” he said.
He is offering customers four types of deli slices, mince and burger patties.
“We're going to make you a product that's as similar as possible so that the consumer can rediscover the taste of that No. 1 [seller],” Valiquette said. “We don't rejoice in other people's misfortune, but it certainly gives Gusta a boost.
“We weren't ready for it, but we quickly turned around to be ready,” he told La Presse.
