The Humane Society of the United States is launching a new television advertising campaign to bully McDonald’s to adopt its chicken welfare standards.
McDonald’s recently upgraded its chicken welfare standards but has not yielded to the pressure to change genetics to slower-growing birds.
The 30-second TV ad, which depicts chickens “genetically selected to grow too large and too fast” experiencing “abuse and suffering” on “factory farms,” will reportedly air in the Chicago market, McDonald’s home base.
HSUS officials said the goal of the campaign is to compel McDonald’s to join its peers, including Burger King, Subway and Jack in the Box, in “adopting meaningful reforms for these animals.”
The activist group said McDonald’s has fallen short in only saying that it will “study” the issue of how broilers are grown.
In its welfare code adopted in October, McDonald’s said growers must provide “perches” and other mechanisms to promote natural behaviour; transition to controlled atmospheric stunning; and accept third-party audits.
Isn't it amazing how U.S. people use their power to bully people - eg. HSUS and Trump?