The Ontario government is investing $1 million annually to promote locally-grown food.
Up to $100,000 is available for marketing projects such as display bins, print and digital campaigns and to promote new table grape varieties.
“Ontario farmers and food processors grow and make healthy fruits, vegetables, flowers, meat, honey, eggs, dairy, maple syrup, and other processed foods throughout the year. This funding will help boost awareness of all the good things that are grown and made in Ontario” said Ontario Agriculture Minister Lisa Thompson.
“Making it easier for consumers to recognize and buy local not only helps our farmers, food processors, families and communities, but it also helps to keep Ontario’s food supply chain strong.”
This program, called Grassroots Growth Initiative, builds on the 45-year Foodland Ontario program.
Bill George, chairman of the Ontario Fruit and Vegetable Growers’ Association, and George Gilvesy, chairman of Ontario Greenhouse Vegetable Growers, expressed their thanks.