Friday, October 28, 2022

Sweda challenges egg board spending

Sweda Farms has written to the Ontario Farm Products Marketing Commission calling for it to investigate spending by the Egg Farmers of Ontario marketing board.

One challenge is into more than $2.8 million the board has spent on Hyperspectral imaging with “no reasonable prospect of commercialization.”


Another project is with Rellidep, about which Sweda said “it is hard to fathom how the Rellidep project would "stimulate, increase and improve" the regulated product or how it could have been initially approved based on regulatory restrictions on investments. “


Sweda questions why the egg board spends so much on market development with scant evidence that it pays. Egg farmers fund this budget via levies.


Sweda said Burnbrae and Grayridge pay retailers millions of dollars in rebates to bolster their sales of about $540 million a year, so wonders why the egg board spends so much on marketing.

Sweda has raised these issues with the egg board which has dismissed them.