Dairy Farmers of Canada (DFC) has launched a consumer rewards program to thank shoppers for choosing Canadian dairy products.
The new “More Goodness” program is the first of its kind, DFC said.
“Canadian dairy farmers are amongst the most trusted professionals in the country, working day in, day out to feed the nation,” said David Wiens, president of Dairy Farmers of Canada.
“Our farmers not only produce high-quality milk, but they do so under some of the most stringent standards and sustainable practices in the world.”
The promotion is part of the Blue Cow program that involves dairy farmers’ marketing boards, milk processors, retailers and foodservice companies.
Consumers who sign up for the rewards program will have exclusive access to special offers, contests, recipes, nutritional information and creative content.
