In Quebec, Lafleur sausage-making company is getting a boost from comedian Matthieu Dufour who is promoting steaming instead of grilling wieners.
The company hopes to make steaming popular not only in Montreal where about a third are steamed, but also across Canada.
And Oscar Mayer, the leading wiener producer in the United States, is introducing ones that have new interiors, such as cheese, jalapeno cheddar or chili cheese.