Tuesday, October 22, 2024

Voortman’s sold – again


Voortman Cookies has been bought by Nature Brands of Orville, Ohio.

Nature Brands is owned by CapVest Partners LLP of Britain.


Voortman was started by Harry Voortman who sold it to Swander Place Capital in 2015.


Then it was acquired by Hostess which was, in turn, bought by J.M> Smucker Co.


The company, based in Burlington, makes Dutch-style cookies which are sold all over North America.


As with Dare Biscuis of Kitchener, the company was able to make inroads in the United States by using lower-cost sugar from Cuba that American companies were forbidden to buy.