Wednesday, April 10, 2013

Ritz levels a $1-billion-a-year COOL threat


Agriculture Minister Gerry Ritz fired a $1-billion-a-year threat in trade retaliation when he talked to reporters about the current United States proposals on County-of-Origin Labeling (COOL) regulations for pork and beef.

Ritz told reporters after he met with U.S. Agriculture Secretary Tom Vilsack in Washington that Canada will seek permission from the World Trade Organization to levy up to $1 billion in trade retaliation if the U.S. fails to meet the WTO deadline of May 23 to drop its discriminatory COOL regulations.

Frankly, I don't think it's the smartest thing to publicly threaten the U.S.

Canada’s hog and cattle farmers have had prices for their livestock reduced by the U.S. regulations because U.S. packers won’t bid as much for the Canadian animals.

That’s because it’s challenging and costly for them to keep the meat separate for labeling and marketing.

Many U.S. packers simply stopped buying Canadian livestock, including hogs that were born in Canada, but raised on U.S. farms.

The current U.S. proposals in response to the WTO ruling is to require more detailed labeling for both U.S. and foreign-content meats. The U.S. is likely to argue that its proposals level the playing field, but the impact on Canadian farmers will be even greater than the current system that has been ruled illegal by the WTO.

Ritz and Vilsack discussed COOL when they met, but Ritz told reporters later that “I’m not holding my breath, but I’m hopeful” that the U.S. will change its COOL regulations in ways that end the price discimination against livestock with any Canadian content.

Mexico is also involved in the WTO challenge and decision.