It is a meat trader and distributor of beef, poultry and pork
in eastern Canada and consolidates Premium Brands’ coast-to-coast presence.
Premium Brands has not disclosed how much it paid Generational
Equity for the business.
Since August Premium Brands has bought Fletcher’s Fine Foods
of British Columbia and Alberta and paid
$50 million for Belmont Meat Products of Toronto. It also owns Pillers Meats
and Delicatessens of Waterloo.