Zoetis is buying Performance Livestock Analytics for an undisclosed price.
Performance Livestock Analytics was the first company to offer cloud-based data management to beef producers. Zoetis is the largest company in the livestock medicines industry.
Performance Beef solution combines cloud-based technology with automated on-farm data collection so feedlot managers can adjust nutrition, keep on top of health issues and calculate financials.
Zoetis said “Performance Beef makes it easy to change rations; create accurate invoices and closeout reports; and analyze trends in feed efficiencies, costs and performance.
“New animal health inputs can automatically be captured at the chute, providing insights into individual animal performance and health protocol compliance.”
Zoetis will integrate the new technology with its Cattle Krush service which uses “real-time market data to give producers instant breakeven, market analytics and profit alerts to help in buying and selling cattle,” the company said
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