The four-year effort to boost opportunities for the Canadian beef industry achieved some progress said a report from Canadian Beef Advisors which monitors the program.
The National Strategy also helped make sure that agricultural and food distribution systems kept running during the pandemic. The report said that reaching a lot of the plan’s goals for the industry occurred in part because of the “remarkable show of support by Canadians who chose beef as one of their preferred meal choices during these challenging times.”
The Canadian Beef Advisors said it plans to continue to monitor progress of the National Strategy and its 2030 goals through working groups that are charged with developing additional action plans for the industry.
