Americans taking weight-reduction drugs are buying more proteins and less snack foods and their grocery-shopping bills are down by 11 per cent, reports Grocery Doppio, a survey analytics firm in its recent report “State of Digital Grocery Performance Scorecard: H1 2024”.
While grocery bills were down by an average of 11 per cent, they increased spending on proteins by 27 per cent.
That’s food such as lean meat, eggs and seafood.
Other gainers were meal replacements, up by 19 per cent, healthy snacks, up by 17 per cent and whole fruits and vegetables up by 13 per cent.
