Loblaws has apologized for an advertisement urging shoppers to bypass farmers’ markets to instead buy from its NoFrills stores.
“The text was meant to direct customers to our NoFrills local summer produce program,” Loblaws said in its apology on X. (formerly Twitter).
“However, the message in the text didn’t match the spirit of the campaign for this we sincerely apologize.”
Loblaws posted a message on July 20 to subscribers to its NoFrills internet flyer saying “Skip the line at the farmers’ market. We have fresh produce at low prices.”
