The New York Times reports there is a surge in demand and production of whey protein in the United States.
Production has increased from eight million pounds in all of 2023 to 48 million pounds the month of May this year, the newspaper reported.
The whey protein business is currently valued at anywhere from $5 to $10 billion per year, it said.
Experts project that this market will double in size within the next decade, fueled by an expected annual growth rate of 10 per. Cent or more for the foreseeable future..
This exponential demand is driven by a convergence of major health and lifestyle trends.
Improved technology has enabled the consistent production of high-protein whey and demand is rising due to an aging population advised by doctors to consume more protein to combat muscle loss, the rising popularity of diets emphasizing protein, and the explosive adoption of weight-loss drugs such as Ozempic.
Since these drugs cause significant muscle loss, patients are prescribed higher protein intake and weightlifting regimens, creating an enormous new market for whey products, the newspaper said.
