It's enough to make me barf.
The company report says:
Economic Contributions
•
Investing approximately $770 million to
increase our scale and productivity and the global competitiveness of the
Canadian food industry.
Our People
•
Maple Leaf has a deep values based culture and
embeds a strong emphasis on personal and professional development and values
alignment at all levels of the organization.
Health and Well-being
•
Maple Leaf led Canada's food industry in
developing a full Naturals line of prepared meat products containing no
artificial preservatives or ingredients.
Environment
•
In 2012, Ninety-five percent of waste from 40
of Maple Leaf's manufacturing facilities was diverted from landfills,
representing approximately 80 per cent of our total production.
A Culture of Safety
•
Maple Leaf established a five member Food
Safety Advisory Council, including food safety experts from Canada, the US and
the UK, which keeps the Company current on emerging global issues and
advancements.
"Maple Leaf Foods Inc. is a leading food company, headquartered in
Toronto, Canada. The Company employs approximately 19,500 people at its
operations across Canada and in the United States, the United Kingdom, and
Asia. The Company had sales of $4.9 billion in 2012."
The report does not, of course, say its products sickened scores of
people and killed 22 who ate meat products processed at its
Listeria-contaminated facilities at Bartor Road in Toronto.
About 220 products processed on two of nine lines in the plant were
recalled at a cost of about $20 million.
Maple Leaf settled with people involved in class-action lawsuits for
$27 million.
Ironically, it’s that big Listeria problem that prompted the company
to establish the “Food Safety Advisory Council” and the company claim that it
has “A Culture of Safety”.
I guess that part of "sustainability" isn't beneficial for public relations. Or the company's sales and stock price.
I guess that part of "sustainability" isn't beneficial for public relations. Or the company's sales and stock price.
