Tuesday, July 9, 2013

Why people prefer local food


People buy local food because it’s fresh, they want to support the local economy and farmers and because it tastes better.

That’s what pollsters working for the Bank of Montreal found when they questioned 1,000 Canadians in mid-June.

Freshness was the reason 97 per cent cited for buying local; the same 97 per cent want to support the local economy and 96 per cent want to support local farmers.

A surprising 76 per cent buy organic products and the same percentage buy local food because they think it’s cheaper.

Eighty-eight per cent believe buying local food is better for the environment.

It all goes to show that people have a lot of unsubstantiated beliefs.

The survey found some regional differences.

Albertans buy beef, Ontarions wine, British Columbians fruit, Atlantic Canadians fish and Quebecois cheeses.

The Bank of Montreal has been conducting this survey for the last three years and has found that Canadians like to support local farmers and contribute to the regional economy.

"Canada's agriculture industry is a major driver in Canada's economy. We will continue to work with our clients in the sector to find news way to increase productivity and remain globally competitive,” said avid Rinneard, Director, Agriculture and Agribusiness, BMO