MilkPEP has produced a video promoting Wood Milk as an alternative to milk.
It is a spoof on plant-based milk products and features actress Aubrey Plaza in a woodsy setting promoting Wood Milk in much the same way as the dairy industry’s Got Milk advertising.
According to Yin Woon Rani, chief executive officer of MilkPEP, the goal is that Wood Milk would cause people to pause and question what they are consuming and the nutritional value of their choices.