The province is giving $1.6 million over four years to the Ontario Tender Fruit Growers marketing board to label bins with the Foodland Ontario logo.
“On behalf of growers, I extend our sincere appreciation for this support,” said board chairman Phil Tregunno. “These display bins help elevate awareness of local tender fruit and ensure consumers can easily identify what is grown close to home.”
Ontario Agriculture Minister Rob Flack said “through this cost-share investment with the Ontario Tender Fruit Growers, we are ensuring more people can identify and choose locally grown fruit.
“Many purchase decisions are made at the point of sale, so these bins will help consumers source the best fruit available while supporting our farmers and strengthening our provincial economy.”
