The return of McRib sandwiches to McDonald’s menu has led to a lawsuit complaining that it’s not pork ribs but pork fashioned to look like ribs.
A federal judge in the United States is allowing proposed class-action lawsuit against McDonald’s to move forward.
United States District Judge April Perry rejected McDonald’s bid to dismiss the case, saying it was too early to conclude that reasonable consumers would not expect rib meat based on the sandwich’s name and advertising.
The lawsuit alleges McDonald’s shaped the patty with rib-like ridges and marketed the product in a way that encouraged consumers to believe they were purchasing a sandwich made with rib meat rather than other pork ingredients.
Judge Perry wrote the plaintiffs’ understanding of the term “McRib” was “not unreasonable or fanciful.”
