Finnebrogue is marketing “naked bacon” in Ireland, a product that has no synthetic nitrates.
Nitrates have been used for decades to make bacon. The nitrates guard against harmful bacteria, but can also be converted by saliva into nitrosamines which have been found to cause cancer.
Finnebrogue says on its website that its Naked Bacon product is free of nitrates, nitrites, preservatives and allergens.
The company uses “natural Mediterranean fruit and spice extracts” that provide the anti-microbial protection and flavors that usually result from the use of nitrates in processed meats including bacon.
Naked Bacon is scheduled to debut in major U.K. supermarket chains next week, with Naked Ham launching Jan. 15, the company said.