“Last year was a difficult year for Chicken Farmers of Ontario (marketing board) and our farm families and the impacts of COVID-19 weighed heavily on our businesses, industry and communities,” said chairman Ed Benjamins.
“And while we’re still in the thick of this pandemic, we believe there is reason for optimism as we continue to share our farmers’ stories of commitment and dedication to providing safe, high-quality chicken protein to Ontario consumers.”
Phase 3 of the Chicken as Usual consumer relations campaign will continue to focus on the personal stories from Ontario chicken farmers and will also shed light on areas of their farming operation which have been ongoing even before 2020, including the use of technology on farm, animal health and welfare auditing programs and more.
CLICK HERE to watch the latest Chicken as Usual commercial with the Anderson Family from District 3.
