When you think about grabbing a snack, chicken farmers want you to think about chicken.
Their national supply management agency, Chicken Farmera of Canada is launching a national advertising campaign called Chicken, Eat it Anytime.
The agency said it is designed to reframe how Canadians think about chicken.
“With health-conscious Gen Z and Millennials increasingly prioritizing protein.yet often reaching for processed bars and powders instead—this campaign offers a fresh perspective: Canadian-raised chicken is the nutritious, convenient option they’ve been looking for,” the agency said.
“The idea started with a simple question: why not chicken?” said Michael Laliberté, the agency’s chief executive officer.
“It’s time to think beyond traditional meals and recognize chicken as the go-to snack for energy, taste, and trust in every bite.”
The agency cited surveys to claim that 71 per cent of consumers want to eat more protein, and that protein has become the top nutritional priority for many Canadians. so the campaign highlights chicken’s nutritional benefits, including 23 grams or more of protein per 100-gram serving, depending on the cut.
Hmmm. Chicken as junk food.
