Loblaws net earnings increased from $457 to $714 million in the second quarter and sales increased from $13.9 to $14.7 billion.
But in Manitoba, Iris Griffin who first alerted CBC journalists, was named as plaintiff, with Loblaw Companies Ltd. and three subsidiary chains named as defendants.
The class-action lawsuit alleges the “deceptive and misleading” practice violated regulatory requirements for accurate product quantity labelling and has continued “at minimum recklessly" if not deliberately even after the public revelations.
"They're making profit off of the backs of Canadians, one plastic tray at a time," Griffin told CBC last week.
A purchase she made in 2023 was documented to be inflated by 134 grams, or eight per cent a volume equivalent to the weight of the ground beef’s packaging.
