The Ontario Regulatory Registry is inviting public comment on a proposal to increase fees collected by the Turkey Farmers of Ontario marketing board.
The amendments would give board authority to collect a 1.25 cents per kilogram from farmers and processors to be given to the Canadian Turkey Marketing Agency, also known as Turkey Farmers of Canada (TFC), until December 31, 2028.
It would also increase the existing production levy from 1.8 cents per kilogram to 2.1 cents per kilogram.
The levy funds the "Think Turkey" campaign, a national marketing campaign established in 2020 with the intent to increase per capita consumption of turkey.
The campaign uses advertising, digital media, and public relations to promote whole turkeys and value-added products. The proposed amendment supports industry efforts to sustain the domestic turkey sector amid growing import pressures.
Per capita consumption declined from 3.5 kilograms in 2022 to 5.3 in 2024.
