Tuesday, May 10, 2016

Maple Leaf launches “craft” lineup



Maple Leaf Foods Inc. is introducing a line of pork products under the Canadian Craft label. They feature Canadian flavours. 

They are:

•   Atlantic Course Salt Prosciutto
•   Canadian Whisky and Apple Bacon
•   Montreal Steak Spice Capicollo
•   Montreal Style Smoked Meat Wieners
•   Okanagan Inspired Garlic & Herb Salami
•   Ontario Inspired Cherrywood Smoked Ham
•   Quebec Maple Ham

"There was untapped potential to introduce artisanal meats to all Canadians by making them more familiar and accessible," said Adam Grogan, senior vice president of Marketing & Innovation. 

"Our brand mission is to help Canadians discover what Canada tastes like."

Maple Leaf is partnering with several local suppliers for its ingredients, including sourcing whisky and Atlantic salt from Nova Scotia and maple syrup from Quebec.