Friday, February 21, 2014

Jack’s Links buys Unilever meat snacks

Jack’s Links of Minong, Wis., has a deal to buy Unilever’s meat snacks business. The terms have not been disclosed.

The sale includes the Bifi brand products sold in Germany, Benelux, Austria and Switzerland, and Peperami in the United Kingdom and Ireland.

“Bifi and Peperami are two iconic local brands,” said Jan Zijderveld, Unilever Europe President.

“As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realized with Jack Link’s.”

Jack Link's is the self-described fastest-growing meat snack manufacturer in the world, selling more than 100 different meat snack products in more than 40 countries.