The government said it is budgeting between $1.5 and $4 million per year for five years.
It wants promotion that tugs at emotions and with some emphasis on women, seniors and Indigenous peoples.
“The campaign should tell the story of Canada’s agri-food sector and reach audiences on an emotional level in order to instil pride and confidence in the country’s food systems,” the notice of the contract states under a section outlining the goals of the project.
The campaign is for both Agriculture and Agri-Food Canada and the Canadian Food Inspection Agency.
Forget all that. I think those bidding on this job might be spending more time convincing the Liberals that they will, in return for winning this contract, do a lot of election-campaign work.
