ADM has released its second annual report on food trends and lists the increasing popularity of plant-based proteins as one of them.
The list is:
- Nourishment for the whole self — a pandemic-induced focus on a balanced approach to diet and lifestyle. ADM’s research found that 37 per cent of global consumers expect the snacks they eat to improve their mental well-being.
- Plant-based lifestyles — more mainstream consumers believe plant-based nutrition is a path to healthier, environmentally friendlier lifestyles.
- Microbiome as the root of wellness — ADM’s research indicates that 58 per cent of global consumers are aware of the potential benefits that bacteria in the digestive system can have on their overall health, and are looking for foods, beverages and supplements that support gut health and overall well-being.
- Clean, transparent sourcing — consumers want their foodstuffs to consist of “real, kitchen-level ingredients.
- Humanization of pets — the trend of considering the four-legged as another member of the family only strengthened during pandemic lockdowns. ADM’s research found that 30 per cent of pet owners globally spent a significant amount of time researching the best food options in the last year.
- Precise, responsible animal feeding — growing consumer awareness of what went into their food sources is driving brands to begin providing digital documentation explaining how the animal was raised, particularly related to its consumption of antibiotics and/or growth hormones.
- Sustainability — consumers see sustainability as a moral imperative as they connect it to what is right and ethical, their community and the environment.
- Advanced renewables and biosolutions — consumers want to see that the companies that make their food products understand the importance of using less packaging and creataing less physical waste.
ADM compiled its trends in part based on in-depth research from its own proprietary Outside Voice consumer insights platform.
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