Canada Beef is introducing a resource for its members outlining the nutritional value of beef plus recent industry data.
The online resource also details differences between plant and animal proteins and the number of Canadians that consume beef products.
The “Beef’s Remarkable Nutrition Story” aims to counter negative messaging on eating beef that appears on social media and in news reports, Canada beef said.
The effort includes a digital flipbook that outlines how beef is a “dietary solution for Canadians” in addition to insights from academics and policymakers on the value of beef in a diets.
Canada Beef is funded by producers via approval from the National Farm Products Council which is mainly involved in overseeing national poultry supply management agencies.
