Wednesday, September 11, 2013

U.S. stalls M-COOL challenge


The United States has used its right to temporarily block Canada’s appeal against its mandatory Country of Origin Labeling (M-COOL) regulations.

Canada will try again in two weeks to ask the World Trade Organization (WTO) to set up a compliance panel to determine whether the measures the U.S. proposed on May 23 bring it into compliance with WTO standards.

The U.S. will have no right to block the second request.

The original M-COOL regulations, which went into effect in 2008, prompted U.S. packing plants to discount the prices they were willing to pay for Canadian and Mexican cattle and hogs.

That’s because they had to keep them separate so they could identify the meat so shoppers in stores would know it was imported from Canada and Mexico.

The World Trade Organization agreed with Mexico and Canada that this was an illegal trade barrier and gave the U.S. a deadline of this spring to make corrections.

The corrections the U.S. proposes are even worse than the original M-COOL regulations, say Mexico and Canada.

For example, now all meat that’s imported must carry more detailed labels saying where the animal was born, raised and slaughtered.

The new regulations also require labeling when imported muscle meat is mingled with meat from animals born, raised and slaughtered in the U.S. – for example, hamburger.

The Canadian Cattlemen’s Association estimates that the original M-COOL resulted in an immediate discount of $25 to $40 per head of Canadian cattle. It estimates the discount under the proposed regulations would increase to $90 to $100 per head.

The Canadian Pork Council commissioned a study which estimated that M-COOL has cost Canadian hog producers $1 billion per year lost exports and price discounts.