The Turkey
Farmers of Canada national marketing agency aims to increase sales by
partnering with Chef’s Plate.
Chef’s Plate is
a Toronto-based company, started in 2014, to deliver meals in a kit to
households.
The deal with
the turkey agency commits the company to use only Canadian turkey all year
long.
Chef’s Plate
will also donate a meal to its charitable partner, Second Harvest, for all
orders placed from now until Oct. 13.
“Chefs Plate
delivers hundreds of thousands of meal kits across the country so
this partnership has a measurable impact on our industry,” said Janice Height,
director of corporate services at Turkey Farmers of Canada.
this partnership has a measurable impact on our industry,” said Janice Height,
director of corporate services at Turkey Farmers of Canada.
“The partnership also represents an exciting
new frontier for us to educate new consumers about
the quality and integrity of our delicious product on a mass scale that goes well beyond the traditional grocery aisle.”
the quality and integrity of our delicious product on a mass scale that goes well beyond the traditional grocery aisle.”
