Saturday, February 27, 2021

Beyond Meat signs deals with McDonald’s and Yum Brands

Beyond Meat has signed on as a supplier to McDonald’s Restaurants Ltd. and Yum Brands, starting with Taco Bell outlets.

McDonald’s identifies Beyond Meat as a “preferred supplier,” leaving the door open to source from others such as Impossible Foods.

The deals make Beyond Meat the largest global supplier of plant-based proteins that imitate meat.

It is also working with Yum Brands to produce plant-based chicken for its KFC (Kentucky Fried Chicken) and Pizza Hut chains.

McDonald’s ran test marketing with Beyond Meat burgers in Southern Ontario last year, but left customers and market analysts puzzled when it dropped them at the end of the trial period.

It said at the time it was evaluating a global rollout.