The developers of Cattleytics software for dairy farmers failed to win any backing during an appearance on the CBC Dragon’s Den television show, but are pleased they got a change to put agriculture in front of a large Canadian audience.
Shari Van Pol of Dundas said they were in it more for publicity than money the panel members might invest in the software that helps analyse data and management.
She is the founder and chief executive officer, but caught a lot of attention when Mac and Rose Jakeman brought an Ayrshire cow to the studio on the 10th storey of the CBC office.
The dragons understood the value, and congratulated van de Pol on being able to build the company she has without outside investors. They were impressed by the amount of government funding she was able to find.
“Doing that as a solo founder is nothing short of amazing,” said dragon Tara Bosch.
Van Pol asked for $1.2 million to grow her company.
