The Canadian Meat Council has a three-year plan to strengthen the red meat processing industry through regulatory advocacy, trade competitiveness and improved crisis preparedness.
The plan sets three primary objectives: strengthening the council’s membership and engagement, expanding industry advocacy and preparing processors for regulatory changes, market disruptions and potential crises.
it also plans to develop a three-year policy agenda addressing trade, labor, food security and climate issues.
It also wants improved regulatory consistency across federally inspected establishments and greater efficiency and modernization within the Canadian Food Inspection Agency.
The council planned to establish an industry crisis coordination task force focused initially on African swine fever, foot-and-mouth disease and other events that could threaten the industry’s reputation.
The initiative would include crisis communication protocols and annual preparedness exercises.
The council said its industry generates approximately $35 billion in annual economic output and supports more than 250,000 jobs.
