National Beef, the fourth-largest beef packer, has adopted Product of U.S.A. labeling.
It joins 30 others who have adopted the voluntary label since it became available. Most of them are small regional packers.
Canada successfully challenged two previous attempts to make country-of-origin labeling mandatory. That would have required packers to either stop buying cattle and/or beef from other countries or to maintain two separate supply and processing chains.
The voluntary standard for meat and poultry became available in March, 2024.
“Since National Beef’s start in 1992, our facilities have been processing beef in the United States and our three beef packing facilities purchase all of their cattle needs from U.S. feedyards,” said Tim Klein , the company’s chief executive officer.
“Consumers increasingly ask for products made in the USA. With this label on our products, customers will know the beef comes from cattle that were born, raised and processed entirely within the United States.”
