Ontario Corn Fed Beef, a brand owned by
Ontario beef farmers, has entered the Japanese market via a deal with Kinsho
which is marketing it in 33 of its stores in Osaka.
A group of Japanese retailers and distributors is touring
Ontario beef farms and packing plants now to gain “a deeper understanding of
just what this brand means,” says Jim Clark, executive director for the Ontario
Cattle Feeders Association (OCFA).
He was instrumental in launching the
organization and the Ontario Corn Fed Beef program after he worked as a staff
member in the Ontario agriculture minister’s office.
