Wednesday, February 10, 2016

Chicken demand steadily rising

Canadians are buying more chicken, so the national marketing agency is aiming to increase production by five per cent over year-earlier levels.

That makes it six consecutive six-week quota periods that Chicken Farmers of Canada has approved a five per cent increase.

Ontario’s increase under a new formula for dividing the national pie into provincial shares is 5.6 per cent.

Ontario made a strong case for continuing to produce more chicken during the national agency’s recent meetingl

“Chicken Farmers of Ontario’s analysis of market data across multiple distribution channels shows the market has been undergoing a ‘quiet transformation’.” the Ontario board says on its website.

“Chicken has overtaken beef as the meat of choice and continues to gain ground at a rapid pace. The most drastic change has been taking place in the food service channel through 2014 and 2015.”

The corresponding volumes for Ontario are 58,171,394 eviscerated kilograms for A-137 (May 15 to July 9) and 57,570,967 eviscerated kilograms for A-138 (July 10 to Sept. 3).  
The year-to-date growth in allocated volume for Ontario (A-135 to A-138) versus a comparable time frame in 2015 is 5.3%.

Ontario has been using much of its growth to start production for niche and specialty markets via programs that include production opportunities for farmers who do not hold quota and for new processing companies.

The Association of Ontario Chicken Processors has filed an appeal and the Ontario Ministry of Agriculture, Food and Rural Affairs Appeal Tribunal has arranged for three days of public hearings beginning March 30 at its hearing room at 1 Stone Road, Guelph.