Friday, October 6, 2017

Chicken board enhances processor enticement program

The Chicken Farmers of Ontario marketing board is tweaking its incentives to attract investment in niche-market chicken processing.

“Our goal is to grow alongside our current and new entrant processors while shaping a favourable Ontario supply management policy and operating environment that consistently delivers value-creating solutions, and builds confidence and trust,” said Ed Benjamins, chairman of Chicken Farmers of Ontario.

One target of the incentives is  emerging “Ethno-Cultural” markets.

Another is the value-added chicken-processing industry.

The chicken board rations supplies among processors, but under this New Entrants program, gives startups an opportunity to acquire chickens from quota-holding chicken board members.

The marketing board has also introduced several programs and incentives to enable farmers without quota to grow chickens on a relatively small scale and for specialty markets.

“The demand for premium Ontario chicken, grown by local farmers has been experiencing robust growth over the past few years,” said Rob Dougans, chicken board president and chief executive officer.