First it was eggs. Now it’s chickens.
McDonald’s Corp. has announced it will require welfare standards for raising chickens for the products it markets, such as McNuggets.
Among its standards will be barn lighting and perches for the birds.
The fast-food chain said it will set targets for chickens’ health, including how well they walk and whether they have broken wings, and use third-party audits to ensure that farms comply.
McDonald’s says it will work with suppliers and technology companies to develop monitoring systems that automatically gather data on chickens’ behaviour on farms.
It expects the new standards to take effect by 2024.
There was no word about whether McDonald’s was pressured by animal welfare organizations, such as the Humane Society of the United States which has been successful pressuring retailers on housing standards for egg-laying hens and for gestating sows.
There has also been no word so far about McDonald’s intentions for Canadian suppliers.