It aligns the organization, which speaks for more than 3,000 farmer-members, with marketing boards that have changed their names, such as Dairy Farmers of Ontario, Egg Farmers of Ontario and Chicken Farmers of Ontario.
Also at the recent annual meeting at Alliston, the association gave the Outstanding Shepherd of the Year award to Sandi Brock of Shepherd Creek Farm at Staffa.
She and her husband, Mark, who has been chairman of Grain Farmers of Ontario, and their children, Jack and Jessica, manage a flock of 500 ewes.
The Wand Family Livestock farm at Parry Sound won the Ontario Sheep Pasture Award.
Their 650-breeding-ewes flock is managed by Klaus, Ursula and Marcus Wand.
Also at the annual meeting, chairman Rob Scott and general manager Jennifer MacTavish introduced the EweGrow program designed to improve availability and quality of Ontario Lamb.
The benchmarks outlined in the program were developed with the help of Value Chain Management International which undertook consultations with industry stakeholders.
The general aim of value-chain management is to align the interests of producers, processors and retailers so they all improve the quality and profitability of what they’re offering.