The Dairy Farmers of Canada’s campaign “Net Zero by 2050 – We’re In” won the award in the International Dairy Federation’s Innovation in Marketing & Communication Initiative Building Dairy category.
Additionally, DFC’s digital “cow influencer Daisy and her Mini-Games” campaign was recognized as a finalist in the same category.
“The honours received at the IDF Dairy Innovation Awards shine a spotlight on the Canadian dairy industry by recognizing its continuous innovation, both on and off the farm,” said David Wiens, president of Dairy Farmers of Canada.
“These campaigns highlight the commitment and advances our sector is making towards net zero and we are proud to share real farmer success stories with our fellow Canadians.”
Pamela Nalewajek, DFC’s chief marketing officer, accepted the award in Chicago.
“This recognition would not be possible without our hardworking dairy farmers, who strive day in, day out to feed the nation,” said Nalewajek.
“Their efforts to blaze a trail for sustainable milk production are what make our marketing campaigns so effective.”
