Smood is a new politically-correct snack food from Europe
that has no fat, sugar and salt.
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| Ine Stallaart (left) and Nicolien Thoone with smood |
What it does have are fruits, vegetables and cereals.
It is obviously a snack that fits the nutritionists’ idea of
what’s healthy.
But will it sell?
That’s what the
developer, Ine Stallaart Food Design and
Marketing, was trying to find out the day I visited the pavilion at the gigantic
Floriade foral exposition in The Netherlands.
The display featured two variations of the snack, one sweet,
the other savory.
Visitors were offered samples of both types and then asked
to fill out a questionnaire.
Stallaart said she hopes that the product proves popular
enough to become the basis for introducing the product as nutrition for needy
people in Third World countries.
Because it is a dried product, resembling a breakfast
cereal, it can be stored for a long time and transported long distances.
It is, unfortunately, a bit too thick and crunchy to suit
the people I asked. Nobody on our bus tour felt it will prove acceptable in the
Canadian market. Whether it will become popular in Europe is another question.
