The United States Center for Consumer Freedom (CCF) is placing ads in the Wall Street Journal and the New York Post to point out processed ingredients in fake bacon and fake sausage.
The Center said market research has found that almost 40 per cent of plant-based protein consumers want to avoid processed foods, so that’s why it is “educating consumers about the catalogue of processed ingredients that are used in fake meats.”
CCF has launched CleanFoodFacts.com to provide a side-by-side analysis of fake meat products and real meat.
The newspaper ads and website are part of a larger campaign ”to show the truth behind fake meat and its supposed health benefits,” the Council said.
CCF managing director Will Coggin said ‘fake meat companies are trying to promote a ‘health halo’ over their products, but consumers should know that imitation meat is highly processed and in some cases has more calories and sodium than the real thing.”