Tim Hortons will soon be giving away about two
million reusable cups as part of a revamped Roll up the Rim campaign.
It’s a move to make the chain more environment
friendly by reducing waste.
The disposable cups are lined with plastic and
many municipalities will not recycle them.
The prize giveaways are hidden in the rims of
disposable cups.
Last April, Tim’s parent company Restaurant
Brands International Inc. said that its lacklustre results were partly due to declining
interest in Roll up the Rim.
